The potential market is large, and growing, but the price is high now, and it draws back to the buyer. It is the result of a study by Continental in Germany which ensures that 99% of the public has heard of electric cars, and that 9 out of 10 users completed less than 100 km a day, so they are potential users of the electric car at this time, with a range no greater than 150 km.
The percentage of interest in electric cars, although it is very high, could be increased after the arrival of new energy storage systems hit the market soon with a range of 300 km, with more than 97 percent of drivers may meet their mobility needs. 71% of drivers surveyed would be willing to dispense with the speed of your car if you have an electric car … and for 52% acceleration is not a factor … but speed electric cars really well. In the German market the issue of battery charging is not a big problem because 51% der the fixed parking has asked a nearby outlet, although the vast majority would like to see an expansion of public charging network. For the 43%, the most important determinant for not purchasing an electric car is the price. “Car buyers are very price sensitive,” said Continental President, Dr. Elmar Degenhart, “there is a $ 10,000 difference between the cost of an electric car and the cost of a conventional car. For this reason it is important that suppliers and manufacturers take advantage of opportunities to lower costs, and not rely only on the volume of units sold. ” Nevertheless, the study shows that one of every two users would be willing to pay more for an environmentally friendly product.
Continental is seriously involved in the evolution of the electric car, and has developed systems for lithium-ion battery high voltage electric cars. “Continental continues to work tirelessly in the evolution of electric thrusters” Elmar Degenhart, “but combustion engines will continue to dominate the market even for many years. Political scientists and industry should work more in the future. Only by working together in the industry will be able to cope with the challenges of electric mobility. “
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